Nintendo Sues Genki for Premature Switch 2 Reveal at CES 2025.

The tech giant isn’t amused — legal action follows Genki’s surprise CES showcase that hinted at the next-generation Switch.

⚖️ Nintendo has launched a lawsuit against Genki, the third-party accessory brand known for innovative Switch add-ons, after the company showcased designs for the rumored Switch 2 during CES 2025 — despite Nintendo having yet to officially announce the console. 🎮🚫

👀 Genki’s CES booth featured futuristic accessories — including a wireless dock, upgraded Joy-Con-like controllers, and even renders of a “Switch Pro”-style handheld — all labeled “Next-Gen Ready.” The implication? These products were designed for Nintendo’s upcoming hardware… and that was enough to set off alarm bells in Kyoto.

🗣️ “The use of speculative product designs and marketing materials referencing unannounced hardware constitutes misrepresentation and potential IP infringement,” Nintendo’s legal filing states.

🕵️ What Did Genki Show?

At the heart of the controversy is a sleek handheld concept, which resembled a slimmer, OLED-rich version of the current Switch, with a bigger screen and “Genki Ready” branding. Genki also demoed:

• 🔌 A “Zero-Lag” next-gen dock
• 🎮 New magnetic controllers
• 🔊 A 3D audio solution supposedly optimized for the Switch 2’s future hardware

While Genki claimed these were “fan-based conceptual accessories for future Nintendo systems,” Nintendo didn’t see it that way.

💢 Why Nintendo Is Furious

Nintendo is infamous for its tight grip on product secrecy and has a long history of pursuing legal action to protect its IP — from ROM sites to leakers. By publicly teasing designs that strongly implied insider knowledge, Genki crossed a line, at least in Nintendo’s eyes.

⚠️ Legal experts say the case hinges on whether Genki’s showcase created confusion or falsely implied an official partnership or leak-based insight.

📉 “Even if it was just speculative design, doing this at CES — in front of the world — makes it high-risk,” says one industry analyst.

🎯 What Happens Next?

The lawsuit seeks monetary damages, a public retraction, and the removal of all CES 2025 materials and online videos related to the Switch 2 accessory lineup. Whether Genki will settle or fight the case remains unclear, but this incident is now front-page news across both gaming and tech circles.

Meanwhile, Nintendo fans are once again left wondering:
If Switch 2 wasn’t real before, it certainly feels real now. 🤐🕹️