Team Liquid Fines Lucas Dias After Controversial Post, Loses Honda Sponsorship.

One player’s misstep may have just cost the team big — and sparked major backlash.

Esports giant Team Liquid is under fire this week after pro player Lucas Dias posted a controversial comment online, triggering both fan outrage and corporate consequences.

🔥 Team Liquid has officially fined Dias for his post and confirmed that they’ve parted ways with major sponsor Honda in the fallout.

This marks a significant financial and reputational blow for the team — especially as the esports scene becomes increasingly tied to brand partnerships and public image. 💸📉

💬 What Did Lucas Dias Say?

While the exact content of Dias’s post hasn’t been fully disclosed, it was described as “inappropriate and unaligned with the values of the organization.” The post quickly went viral, leading to:

• 🌐 Massive backlash on social media
• 👎 Fans calling for disciplinary action
• ⚠️ Sponsors re-evaluating partnerships

🧊 “Lucas’s behavior does not reflect Team Liquid’s values,” the team said in a statement. “We are committed to maintaining integrity and professionalism.”

🚨 The Fallout: Losing Honda

Shortly after the incident, Honda — one of Team Liquid’s biggest and most visible sponsors — cut ties with the organization.

🏁 “We do not tolerate or support behavior that undermines our values,” a Honda spokesperson said.

The departure of Honda is a major setback, considering their multi-year deal involved branded team vehicles, content collaborations, and appearances at major esports events. 💔🚗

📉 What This Means for Team Liquid

With the competitive season heating up, Team Liquid now faces:

• 🚫 Loss of financial backing
• 🔄 Internal reshuffling of brand strategy
• 👀 Increased scrutiny from fans and media

While Lucas Dias has since issued an apology, many fans feel it’s too little, too late — and question whether the fine alone is enough accountability.

🧠 The Bigger Picture

This incident is a stark reminder that esports is no longer just about gameplay — it’s about reputation, values, and responsibility.
👉 One post can spark a PR nightmare and cost millions.

As organizations continue to grow, expect player conduct to face tighter controls and sponsor relationships to grow even more fragile.